Mackinaw Mill Creek Camping Invite

Brand Identity Design, Illustration, Web Design, Social Media

Description

My goal for this piece was to create a cost-efficient and memorable invite. Printed on a single sheet with the tent glued in, the piece folds in, sealed with a sticker and would be mailed in a clear bag. I designed the outside to draw viewers in. Inside, a tent pops up, holding people’s attention and encouraging them to check out the website and reserve a campsite. After creating the invite, I expanded the project and redesigned the website and created a social media campaign for the grand opening of their new campsite.

My Role

Branding, Illustration, Construction, Web Design, Social Media

The mood board emphasizes playfulness, subdued tones with bursts of color, and rustic type.

I explored different camping invitations such as a card that folded like a tent, but when I realized that other people might not read it as a tent, I decided a pop-up approach would make more sense and inspire more people to reserve a campsite.

I updated the camp's logo to a more modern design and included the Mackinac Bridge as a defining feature that campers can view from the campground. In the logo, I emphasized the “M” shape in the bridge.

I created clear space and color variations for the primary and secondary logos.

The typography matches the clean lines of the logo. The colors coordinate with nature and give the camp a rustic mood.

I designed the front of the invite to draw the viewer in with the call to action.

I kept the address side simple to give more emphasis to the other side where it opens.

The invite includes a link to their website and I reimagined what the home page would look like. The top image is a carousal highlighting the grand opening and being named Michigan’s favorite campground.